The Research Process

Conduct Outreach

That's the sole purpose of this website - to get connected to amibitious women juggling careers and raising kids, and encouraging them to share their triumphs and struggles with me.

Record Stories

I carefully review each story submitted in the google form, and listen intently to my interview subjects to try to truly understand what they've been through.

Tag with Themes

I use a software called Nvivo to code the stories with themes that capture the overall sentiments.

Analyze and Identify Potential Actions

Once I see strong themes emerge, the fun part begins: what can we create or change to make a positive impact on these
women's lives?

Be part of the change. Share your story. Questions? Contact me at